Miami Ad School Sydney launches stock images ‘Stockvertising’ competition offering prize of a two year diploma course valued at $35,000
Miami Ad School Sydney has today launched a competition, offering a coveted place in its two year Diploma course worth $35,000, to the winner of the most creative use of stock photography in advertising.
The aptly named ‘Stockvertising’ competition will see the internationally distinguished ad college challenge entrants to find creative ways to fuse brands with seemingly irrelevant stock images.Competition enthusiasts can visit the Stockvertising Facebook page for Getty Image retrievals and submission details.
The competition closes May 18 2012.
The winning entry will be decided by a panel of eight industry heads, including Leo
Burnett chief executive officer Todd Sampson, M&C Saatchi, regional creative director, Tom McFarlane and Amnesia Razorfish founder and chief creative officer, Iain McDonald.
McDonald said there are no rules for what entrants can and can’t do and he’s looking for really clever thinking. He said: “You know those little metal puzzles where it seems like there is no possible way of joining them together? That’s what Stockvertising is. With one single clever move the magic happens and you see the brand and the stock image were meant for each other.”
The 2011 Gunn Report named the Miami Ad School the most awarded advertising school in the world.
Through Stockvertising, one lucky winner will be offered a place in the two year Diploma course in Art Direction or Copy Writing at the Sydney School.
Judges will award submissions up to 10 points for originality, storytelling, salesmanship and emotion evoked.
Stockvertising judge Tom McFarlane said the originality of an image decides what is most creative. “Stockvertising includes the same things that are essential to any other piece of advertising-charm, wit and salesmanship.”
2 Comments
$35,000 for a two year course? Save your money kids. Enter the comp or move to Melbourne and go to RMIT.
weeee