Whybin\TBWA\Tequila Sydney unveils final stage of car extras campaign for NRMA Insurance
NRMA Insurance (NSW/ACT) has unveiled the final stage of its car extras campaign, highlighting how NRMA Comprehensive Car Insurance automatically covers the car extras that other insurers might not.
Whybin\TBWA\Tequila partnered with Will O’Rourke and The Glue Society to create a complete working ‘concept’ car out of an array of extras from all different car makes and models. This journey was documented through NRMA Insurance’s Facebook page.
The final stage of the campaign including the car itself, will run across TV, press, outdoor, display and content on YouTube.
The campaign, developed by Whybin\TBWA\Tequila and Mediacom, highlights how many car parts other insurers consider “extras” and don’t automatically cover. Parts like air conditioning, leather seats, alloy wheels, power steering and even floor mats may not be covered. In fact, there are so many extras that other insurers don’t automatically cover, they created a car using them.
The web promotion through nrma.com.au/carcreation allows people to vote on the car’s name and win $10,000.
Support media channels include online, Facebook, outdoor (street furniture and shopping centre), press, radio and PR
Creative agency: Whybin\TBWA\Tequila
PR agency: Eleven PR
Production Company: Will O’Rourke
Artistic direction: The Glue Society
Media Agency: Mediacom
14 Comments
Now that, is good.
That works – nice job all.
This was a great idea. It kinda feels like executionally its under-delivered somewhat.
…the car is like the agency, all over the place.
thumbs up guys.
Agree with Meh. Great idea. Not milked enough.
I agree with Homer. All thumbs up. Well done.
Where can i buy one
Interesting work for a tedious category; give them big points for that.
tacky execution & terrible soundtrack
That car’s a hybrid, yes?
Awesome! Better than a family get together….
Is this possible to big volt AC fit in this car?
Amazing. The car is cool. I want to buy one.