BMF gets involved with TEDx Sydney with a video capturing ideas from everyday people called Ted
BMF jumped at the chance to get involved with TEDx Sydney this year, contributing to the program with some Tasty Video Bits, which captured ideas from people called Ted.
BMF ventured out and captured a range of thoughts and ideas from everyday people nicknamed Ted, the videos were shown throughout the day and served as palette cleansers between speaker sessions.
BMF were among a host of creative companies, including Clemenger BBDO, Droga5, Animal Logic and Amnesia Razorfish, which contributed original, smart and refreshing videos.
Says Shane Bradnick, BMF executive creative director: “TEDx events celebrate great thinkers with big ideas. With Teds at TEDx we wanted to celebrate everyday people with ideas worth sharing and show that some big ideas can come from anywhere.”
11 Comments
I must say there’s something so incredibly Australian about this ides: build your whole idea around a pun or a play with words and take it to the n’th degree Puns are not ideas and certainly not strategies. It is literal and non-lateral, but unfortunately dominates the creative landscape in Australia. Having no idea may have worked with Carlton’s Big Ad, but it’s time to start coming up with ideas instead of commenting on the fact that we have none
Pseudo, I agree. This is lazy and predictable.
Not groundbreaking, but then again I don’t think that was their point. I’m really not sure what there is to pull apart on this ‘pseudo’ and ‘groaning’ or are you just whinging for the sake of it? Now there’s something incredibly Australian.
Hi BMF,
There is a film coming out next month called ‘Ted’ with Mark Wahlberg. Hope you come up in google searches.
I like the concept but for me the execution lacked charm. I didn’t feel anything.
Isn’t an advertising idea based on an acronym for a product called Tooheys Extra Dry getting close to being so far its own arse it only makes sense to people with the mental agility of Albert Einstein?
I guess I’d better watch it.
You’ve got to be kidding.
Clearly the eagerness to slam any work, from any agency, that goes on this site has shown the level of attention to detail and clearly the intellect of the people that continually comment on this site.
Its a couple of sweet little idents for the TEDx conference series not a new brand campaign for Tooheys Extra Dry.
Keep up.
Really? I guess it could have been a comment to a large number of posts on this site, just happened to be this one. It’s a general complaint. It may be predictable, but no more so than the likes of you who are afraid of criticism and end up defending bad work as a result
I was there at TED and preferred the Droga film about their employment of an intellectually disabled person within their agency. Seemed a little less shallow than some of the other work.
(no I don’t work at Droga)
Pseudo.
I love it when you whingers get all hot under the collar and indignant. It’s only advertising dear. Perhaps it’s time for a career change, the tone of your heartfelt commentary sounds so sad and defeated.