Australia’s Cannes Contenders: Naked Communications and BWM Sydney
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Naked Communications
The Art Series Hotels located in Melbourne Australia, house an array of sought-after artworks from around the world. They needed to ensure occupancy rates were up over a quiet summer period between their 3 hotels. Naked’s solution was to hang a Banksy and ask people to ‘Stay the night to steal the art’.
Naked Communications
Australians were turning to their smart phones for recording video and sharing it via the web. Naked was tasked to promote Sony’s pocket sized video camera. The ‘Bloggie’ highlighting its superior quality and that the fact it was just as portable, so the agency sent two young men on a journey in what was the most extreme product demonstration of all time.
BWM Sydney
A spot for No More Gaps Fast Dry
BWM Sydney
A spot for Spakfilla Squeeze & Scrape
BWM Sydney
Case Study