McCann Worldgroup Indonesia snares Aussie expat Gary Caulfield for executive CD role

GaryCaulfield.jpgMcCann Worldgroup Indonesia has pulled off a major creative coup hiring Aussie expat Gary Caulfield as executive creative director, effective immediately.

Caulfield (pictured) is highly regarded in the local Indonesian market and is a passionate supporter and nurturer of local Indonesian creative talent. Caulfield will work closely with Berndt Soderbom, McCann Worldgroup's president director to strengthen and drive creative excellence for the agency's expanding client list.
"Talent is our top priority. Gary's deep knowledge and creative insight into the Indonesian market, having been based here for 12 years, will be an invaluable asset to our clients' business, as well as our own, as we continue our transformation to bring creativity and innovation back to the agency's core," said Berndt Soderbom, McCann Worldgroup's president director.

Prior to joining McCann Worldgroup, Caulfield was Group ECD at Ogilvy Indonesia, a position he held for the last nine years. Before that he worked in Australia and Singapore, the latter as global creative director for Singapore Airlines at Batey Ads. Previously he held the role of Global Creative Director for Acer Computers at Leo Burnett. He resigned from Ogilvy in November last year having steered the agency to its best creative performance in Cannes in 2011.

Commenting on his appointment, Caulfield said: "I'm excited to be joining McCann Worldgroup, their impressive client portfolio, passion and energy for collaborative thinking lays a strong foundation for developing breakthrough integrated marketing solutions for our clients' brands."

Caulfield's approach is to build depth of expertise within his teams. He has hired and mentored countless young Indonesian creatives, which resulted in his last agency being recognised for winning Indonesia's first global and effectiveness awards for Nestle. Campaign Brief Asia also named the agency Indonesia's 'Agency of the Year' three years running.

McCann Worldgroup Indonesia handles some of the countries leading brands, including: Nestle, Coca-Cola, L'Oreal, Pizza Hut Delivery, Smartfren and Cussons.

"With consumer confidence strengthening and attractive growth predicted for the market -- in light of the European economic woes -- Indonesia remains one of the region's growth engines, providing enormous opportunities for our clients businesses as well as our own," said Soderbom.

Caulfield replaces Randy McConnell.

3 Comments

Leo said:

Nice one Gazza.

Webbe said:

Well done Gary, best wishes.

Scott said:

Congrats Gaz, McCann has taken a huge step in the right direction by getting the best person to help achieve their goals in Indonesia.

Leave a comment