The Star extends ‘There Will be Stories’ campaign with the launch of ‘Loungin’ TVC via The Monkeys

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Screen shot 2012-05-07 at 8.16.46 AM.jpgScreen shot 2012-05-07 at 8.23.35 AM.jpgThe first TVC The Star and The Monkeys have produced together under the ‘There Will be Stories’ campaign went to air last night.

Launching as both a 90 and 60, the playful anthem ‘Loungin’ features a specially rerecorded lounge performance of the classic Guns-n-Roses track ‘Welcome to the Jungle’. In the spot, we’re guided through The Star by a charismatic lounge singer and his piano on wheels, while a series of story fragments unfold in the background.

Screen shot 2012-05-07 at 8.17.33 AM.jpgScreen shot 2012-05-07 at 8.23.57 AM.jpgIt’s the first of many planned projects for the brand in the upcoming year, and builds on the previously successful campaign launch last September.

Says Iris Kleimann, General Manager of Marketing at The Star: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”

The film, shot on location by Revolvers’ Steve Rogers, is the first work for the brand under the watch of new Monkeys creative partner Micah Walker.

“The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along,” Walker said. “We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”

Agency: The Monkeys

ECD: Justin Drape

Creative Partner: Micah Walker

Art Director: Matt Heck

Copywriter: Alex Derwin

Head of Broadcast: Thea Carone

Group Content Director: Dan Beaumont

Executive Planning Director: Fabio Buresti

Strategic Planner: Mat Rawnsley

Content Director: Kristen Hardeman

Content Manager: Pia McMorran

Director: Steve Rogers

Executive Producer: Michael Ritchie

Producer: Pip Smart

Production Company: Revolver

Editorial & Colour: Jack Hutchings – The Butchery; Ben Eagleton – FUEL

Post: FIN

DoP: Russell Boyd

Original music: Guns ‘n’ Roses ‘Welcome to the Jungle’

Arrangement: Sonar Music/ Michael Lira

Producer: Karina

Sound Design: Simon Kane

Client: The Star

Iris Kleimann: General Manager Marketing

Tara Seymour: Communications Manager

Alex Curtis: Marketing Executive