OMD business director Katrina Stratton departs for group director role at UM Melbourne

UM has hired Katrina Stratton as group director in its Melbourne office as the agency continues to bolster its numbers to handle new business growth. 

Stratton, a media executive with 21 years  of experience, will also join UM Melbourne’s senior management team.

Stratton has an impressive track record in client leadership, most recently working at OMD Melbourne where she was business director on Mazda Australia’s business overseeing billings in excess of $50m. 

During her time on the account, Mazda experienced a 200% increase in sales to become the 4th largest selling marque in the automotive category.

Says UM Melbourne managing director Wendy Gower: “Katrina brings outstanding client leadership skills to the agency and she will be a valuable member of our senior team.”

Stratton said she was attracted to UM because of the agency’s energy and momentum. 

She said: “I chose to join UM because of its growing reputation and momentum in the market. I think it has a very inspiring vision, a fantastic culture and most importantly is doing great work for its clients,” said Stratton. 

Stratton starts at the agency on June 12, 2012.