ASIC via Melbourne shop Spinach launches new ‘Get MoneySmart’ campaign June 3rd to help Aussies make smarter decisions with their money
June 1 2012, 1:37 pm | | No Comments
This Sunday (June 3rd), the Australian Securities and Investment Commission (ASIC) launches a new campaign designed to help Australians make smarter decisions with their money.
Designed specifically to drive traffic to the existing MoneySmart website, the new campaign uses a combination of radio, press and a large online media component.
The campaign uses the call to action “Get MoneySmart” and was created by Melbourne shop Spinach, who won the assignment in a creative and strategic pitch earlier in the year.