Dynamix to produce consumer driven campaigns for NewsLifeMedia food titles

NewsLifeMedia has tasked Dynamix with developing consumer driven campaigns for their food titles, Super Food Ideas and Delicious, as well as brand development for its number one food site: taste.com.au

Super Food Ideas is the first campaign with NewsLifeMedia and was activated last week across News Limited print and digital assets supporting the relaunch issue.

Says Scott Williams, NewsLifeMedia marketing & custom business director – Food: “We have been very impressed by how effective Dynamix has been in their ability to understand our brands, develop engaging creative and quickly execute into market.”

Andrew Whittle, Dynamix client services director said: “NewsLifeMedia has a suite of brands that hold an important place in the lives of everyday Australians, so we’re very excited about this work. The NewsLifeMedia team is very progressive in wanting to evolve the titles and we’re looking forward to helping them smash their goals with engaging and effective work.”