Effies name Draftfcb NZ No.1 agency in the World for Government and Non-Profit campaigns

Draftfcb New Zealand has once again proven to be a world leader in advertising effectiveness, being named by the global Effies Awards forum as the most effective agency office in the world for Government and Non-Profit social change campaigns.

The 2012 Effie Effectiveness Index was revealed at this year’s Cannes International Advertising Festival by Effie Worldwide and Warc, the global marketing intelligence service. The Index was launched in 2011 to highlight the most effective marketing communications ideas from around the world.

It is the second successive year that Draftfcb New Zealand has been named No. 1 in the global Effies Government and Non Profit category following award winning and highly successful campaigns that have effected long-term social change.

Draftfcb New Zealand also ranked as Asia Pacific’s fifth most effective office across all categories and the seventh most effective office in the world, up one spot from 2011.

Says Brian van den Hurk, Draftfcb’s managing director, social change: “This is an important endorsement of our commitment to creating highly effective behavioural change campaigns in the New Zealand market.

“Positive behavior change demands long-term thinking. Draftfcb is focused on creating social programmes that are built to last, and our work for The Ministry of Health, ALAC and Family Violence are perfect examples of this.”