Foxtel launches London 2012 Olympic Games animation spots via Contently & Sixty40

foxtel.jpgContently & Sixty40 have once more teamed up for a third installment of animations to dissect & analyze the London 2012 Olympic Games on Foxtel.

Building on the foundations laid in the previous multi-award winning campaigns for the Vancouver Olympic Winter Games & Delhi Commonwealth Games, Contently & Sixty40 have created a series of six spots with their own uniquely irreverent take on BMX, triathlon, race walking, swimming, basketball & sailing.

VIEW THE BASKETBALL SPOT
VIEW THE SWIMMING SPOT
VIEW THE BMX SPOT
VIEW THE TRIATHLON SPOT
VIEW THE RACE WALKING SPOT
VIEW THE SAILING SPOT
bmx.jpgBuilding on the foundations laid in the previous multi-award winning campaigns for the Vancouver Olympic Winter Games & Delhi Commonwealth Games, Contently & Sixty40 have created a series of six spots with their own uniquely irreverent take on BMX, triathlon, race walking, swimming, basketball & sailing.

Devised to play across Foxtel's broadcast & social media channels, the brief was to create something different to the normal chest beating Olympic fare & equip Foxtel's armchair experts with short, sharp bursts of pub ammo on their favourite sports.

Says Stephen Hancock, Contently creative director: "We're not sure what's the most grueling event; the marathon, the 50km walk or getting jokes approved by the IOC, but we loved doing them."

Says Mark Simpson, Sixty40 director: "As you may know, 2012 is the year of the info graphic, so for this campaign we've combined Venn diagrams, bar charts, bizarre facts & blatantly made up stuff with nuanced character animation."

These animations are built using animation techniques developed for the NBN Explained series, using digital 'puppets' in After Effects. This enables Sixty40 to drive an accelerated concept to script to screen cycle. Sixty40 used this extra time to cram each spot with as many gags & details as possible.

The campaign supports Foxtel's mammoth eight channel coverage of the London 2012 Olympic Games which kicks off July 25th.

Foxtel - Sports & Olympics:
Executive in Charge of Production: Graham Burrells
Head of Brand & Identity: Jane Prior
Research: David Clarke

Contently:
Creative Director: Stephen Hancock
Writers: Mark Simpson, Matt Taylor, Stephen Hancock &
Charles Firth
Audio: Plasma & Postmix
Voice Artist: Gus Worland

Sixty40:
Executive Producer: Nicky Marshall
Director: Mark Simpson
Character Designer: Mark Simpson
Layout Artists: Matt Simms & Matt Tillman
Animator: Brad Pickford

2 Comments

Sportslover 2000 said:

Awesome work guys.

Daphne said:

Really like these. Refreshing for an Olympics campaign.

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