SapientNitro Brisbane elevates Barnett and Staal to creative leadership roles as joint ECDs Burchill and Hartley depart to pursue other interests

Campaign Brief 453.pngCampaign Brief 455.pngHARTLEY-BURCHILL.jpgRalph Barnett and Cristian Staal will assume creative leadership of SapientNitro Brisbane - replacing five-year creative co-heads James Burchill and Nancy Hartley (pictured below), who are leaving the agency to pursue other interests.

Barnett (top left) and Staal (top right) have been at SapientNitro for five years, during which they have been among the most awarded creatives in the industry, including winning a record three Cannes Grand Prix for their "Best Job in the World" campaign for Tourism Queensland.

The pair will report to worldwide chief creative officer Gaston Legorburu. Says Legorburu: "Ralph and Cristian are brilliant idea engineers, skilled at blending creativity with technology seamlessly and with natural flair.
"Our industry today not only requires talent that can produce great advertising spots, but that is comfortable telling great brand stories across integrated customer experiences. Ralph and Cristian are equally comfortable in traditional and digital realms, always starting with customer insight."

Says Paul Bennett, managing director, SapientNitro Australia: "As we've expanded our Australia business beyond traditional advertising and strengthened our capabilities in digital marketing and technology, we are confident that Ralph and Cristian's leadership in Brisbane will build on our momentum. Ralph and Cristian are adept at applying cross-channel, holistic thinking to connect consumers and brands in new ways, and we look forward to seeing their magic come to life for clients."

12 Comments

buy buy! said:

Thank god they supplied their NASDAQ code with this article. After this huge bit of news I will be straight on the phone to my broker.

Andrew Tinning said:

Good onya Ralphie you've done the Coast proud.

mbev said:

Hey 8.47, you forgot to supply your NASDIQ code.

TOIA said:

Been a long time coming. Congrats guys. Well deserved.

Still love you Nancy :) Don't run away to far, your still needed in the world of Advertising.

ByeBye said:

Bye Bye James...

ILean said:

Cairns contender...

BetterOff said:

Good luck James and Nance, you'll be missed by many. Although, as we know, it was probably time to move on like the rest of us!

Career Guy said: said:

Gee not a lot of thanks for a whole bucket load of effort from James and Nance. Good luck you two.

SnazzyShaun said:

Good luck Nancy! Hope you don’t leave Brissie—awesome, non-wanky ad people like you are hard to come by.

Contestant No. 3 said:

Congratulations Ralph and Cristian and farewell James and Nancy. What an epic chapter.

GPYR Piet said:


A very good innings, James and Nancy.

Congrats Christian and Ralphie!

BlairB said:

Well done Christian and Ralphie.

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