Skin care brand NIVEA launches new online ‘The Perfect Place to Kiss’ campaign and competition via Sydney digital marketing agency Orchard
Digital marketing agency, Orchard, has created a new campaign for global skin care brand, NIVEA. ‘The Perfect Place to Kiss’ will launch across Australia and New Zealand and aims to increase overall band sentiment and drive trial of the NIVEA Lip Care range.
In anticipation of International Kissing Day on July 6, NIVEA are embracing the public by saying it’s time to kiss and tell by pinning their perfect place to kiss on a world map powered by Google. Entry details are used to create a personalised shareable postcard and visitors are encouraged to vote on submissions. Heavenly bliss, or wet kiss?
The major prize winner and their companion will win a trip to the exclusive NIVEA New Year’s Eve party in Times Square New York City for the ‘perfect’ kiss.
Says Phoebe Adams, NIVEA digital marketing manager: “Our objective is to drive engagement with the NIVEA brand by delivering a highly relevant emotional connection with our key audience. The tie-in with the NIVEA sponsorship of NYE in New York ensures the winner receives a NIVEA experience that they will never forget.”
Says Marit Hannemann, NIVEA brand manager: “NIVEA Lip Care provides long lasting moisturisation and repair when needed for healthy looking lips that talk, smile, laugh and more importantly kiss. This focuses on the kissing part and aims to deliver an engaging and warming social experience. It’s a really lovely idea that sits well with everything NIVEA stands for.”
The promotion will run until 9 August
2 Comments
This feels like advertising for advertising’s sake. Do consumers actually care?
I am the owner of Beiersdorf and I have read this extract about the public limited company, Nivea. This extract is complete nonsense and I want this page shut down now!!