BCG2 to create campaign for D.E Master Blenders 1753 Moccona coffee product for Aussie market

Moccona_LOGO_Tone.jpgAuckland agency bcg2 has won the 2012 Australian campaign launch of a new product offer from D.E Master Blenders 1753's iconic Moccona coffee brand.

The new range will subsequently be launched in New Zealand using the same creative platform.
 
Says Michael Jarvis, bcg2 managing director: "bcg2 is agency of record for the Moccona brand in New Zealand, so it's wonderful to be asked to work on the Australian launch of an exciting new development for the Moccona brand."
"We're closely involved in the brand here, so it'll be great to have the opportunity to develop original work for Moccona in the Australian market as well."

Says James Blackwood, bcg2 CEO & ECD: "Moccona is such a distinctive brand in both markets. D.E Master Blenders 1753's continued investment in building premium European brand credentials means the standard for Moccona brand ideas is incredibly high. It's a really rewarding challenge to contribute to a brand's development at this level so we're really pleased to have been chosen for this project."  

The project brief required responses to be presented as media neutral brand ideas.

Says Logan O'Brien, senior brand manager for D.E Master Blenders 1753: "We have been impressed with the way bcg2 have delivered to our brief in a positive and constructive way.

"We're all very excited to see the big idea come to life and deliver a best practice launch for this new Moccona range."

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