Caxtons announces first speakers for Hamilton Island headed by advertising legend Lee Clow, chairman and global director of TBWA\Worldwide

lee-clow.jpgThe Caxton Committee today announced the first speakers confirmed for the 2012 Caxton Seminar and Awards, to be held from Friday October 12th to Sunday October 14th at Hamilton Island.
 
Joining Caxton delegates at the celebrated annual advertising event will be speakers including Commonwealth Bank chief marketing & online officer Andy Lark, PHD Media Australia strategy director Chris Stephenson and Special Group creative director and founding partner Tony Bradbourne. And in a Caxtons first, one of advertising's legendary creatives, Lee Clow (above), chairman and global director of TBWA\Worldwide, will make a special 'virtual' appearance at the event, with an interactive live-streamed address to delegates.
Screen shot 2012-07-16 at 10.29.35 AM.jpgScreen shot 2012-07-16 at 10.32.19 AM.jpgClow is arguably best known for his career at TBWA\Chiat\Day, where, along with another ad legend, Steve Hayden, he created a watershed moment in advertising history with the breakthrough '1984' commercial - shot by Ridley Scott - that introduced the Apple Macintosh to the world.

In more recent times, he's overseen Apple's best work, including the launch of the iPod, iPhone and iPad. Apple's 'Here's to the Crazy Ones' spot, part of the classic 'Think Different' campaign, and Pedigree 'We're for Dogs' are still favourites, for both advertising creatives and the general public.
 
Lark (below left) was appointed chief marketing officer at the Commonwealth Bank in June last year, bringing with him his vast marketing and online experience across business to business and consumer sectors, a strong record in emerging technologies and development, and use of online and social media marketing channels. Most recently, Lark was instrumental in launching the Commonwealth Bank's New "Can" campaign via M&C Saatchi.
 
Thumbnail image for Screen shot 2011-06-01 at 1.19.32 PM.jpgThumbnail image for Screen shot 2011-06-16 at 8.47.56 PM.jpgNew Zealand's Bradbourne has worked in agencies in London, Amsterdam and Auckland. In late 2008 he co-founded Special Group, which has since gone on to win national and international acclaim. In 2010 the agency won a Cannes Grand Prix for its 'Iggy Pop + Orcon' campaign, while last year Special Group picked up four Caxton Awards including the prestigious Quinlivan Black.
 
Stephenson has over ten years' experience in media planning and strategy at PHD London, Vizeum UK and PHD Australia, where as part of the leadership team he heads up strategic thinking within the agency. In addition to client work Stephenson takes the lead on maintaining a culture of finding a better way through creativity, thinking and the use of PHD's proprietary planning process ETNA.
 
Says Justin Drape, Caxton chairman: "This year's event is going to be inspiring. We're privileged to have Lee Clow involved because it's an opportunity to listen to, and learn from, a true industry legend. Andy, Tony and Chris will also be sharing their experience in telling brand stories so the entire forum is set to be thought-provoking."

More announcements will be made in coming weeks about speakers at this year's event.
 
The 2012 Caxton Seminar and Awards will be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.
 
The Caxton Awards is open for entries until July 26.

Info about this year's Caxtons, and to download an entry kit 

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