‘Fairfax head office’ burns in Google Chrome / Lego Australia’s world’s largest Lego set

As CB reported on Wednesday, Build is a campaign launched via M&C Saatchi’s Mark during the week that enables people to claim a real piece of Australian real estate via Google Maps and build whatever they want on it in virtual Lego.

It’s taken off in a big way and one punter (perhaps a disgruntled Fairfax journalist?) has gone to the trouble of building the Fairfax Darling Island head office to make it look like it’s burning down.