Kimberly-Clark asks punters ‘have you ever been Grippled?’ as puppies sniff people’s bums in new campaign for Kleenex Cottonelle via JWT Sydney
July 6 2012, 1:07 pm | | 10 Comments
Kimberly-Clark, via JWT Sydney, has launched a new campaign promoting its Kleenex Cottonelle brand, featuring a puppy that sniffs people’s bums.
The product is now 25% stronger and features ripples – dubbed Gripples in the campaign – designed to deliver a cleaner bottom.
Agency: JWT Sydney
ECD: Mark Harricks
Creative team: John Lam and Laurie Geddes
Planner: Veronik Myburgh
Group Account Director: Adrianne Nixon
10 Comments
That’s shittle
Can’t help but think a more honest approach to the problem/solution would have had more cut-through…
Loved it!
Scratching my head on this one!
There’s a possibility that the less-than-attentive viewer may confuse Gripples (good) with Klinkers (bad).
Completely grossed me out. A dog sniffing peoples’ arses?! What the hell are they thinking.
That’s brilliant.
Kudos to the client and whoever sold that in.
Brave brave brave
Quite honestly ‘Gripples’ sound like little bits of turd stuck to arse hair.
One occasion where toilet humour is entirely appropriate.
I now never want to be seen with Labrador puppy branded T.P. in my trolley for fear of people thinking I have gripples. Fail!