Lawson's bread and Australian comedian Trevor Marmalade dish out tips in new 6-part viral campaign via Publicis Mojo Auckland

trevor.jpgLawson's bread launches new viral campaign created by Publicis Mojo Auckland.

The 6-part campaign entitled 'Trevor Marmalade's Empty Nesting Tips' features self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

The viral videos targets babyboomers who use Internet, have Facebook pages and watch Youtube.

marmalade.jpgThe video's cover topics such as how to get your kids to move out, the perks of having a full bank account when the kids move out, the excitement surrounding renovating your kid's old rooms and more.

The campaign's tagline is 'Be generous to yourself'.
Trish Nichitean - Senior Brand Manager, Premium Brands Goodman Fielder Aust
Kay Boyle - Managing Partner
Lachlan McPherson - Executive Creative Director
Guy Denniston - Creative
Liz Garneau - TV Producer
Kylie Penman - Head of Production Services

Film co - The Down Low Concept
Directors - Jarrod Holt, Nigel McCulloch, Ryan Hutchings
Producer - Daniel Thorn
DOP - Simon Riera
Stylist - Nicola Vuleta
Art Director - Sam Evans

Offline Editor - Glynis Bartlam
Online Editor - Lakshman Amandanayagam
Grade - David McClaren

Post Production: Digital Sparks, Auckland


Doh! said:

What have these cliched films got to do with Lawsons bread?

Angus said:

And shouldn't they be called 'hopefully viral videos' until they actually become 'viral'?

PB said:

I've enjoyed the ones I've looked at. Respect for the chick who plays Trevor's wife. I'd like to see more of her. Even more than I've already seen.

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