LG build 26ft high 'Face-to-Facebook' wall in Auckland's Aotea Square for comp via Y&R NZ
LG
and its advertising agency Y&R New Zealand, are hedging their bets that
members of the public will be keen to have their Facebook posts not only
publicised, but brought to life by a team of performers and artist Otis
Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook
wall built in Auckland's Aotea Square.The LG Face-to-Facebook Wall runs through to Saturday, giving those who 'like' the Facebook competition page the chance to have their message heard, drawn and seen by a huge network of people on the street and via a live stream on the LG Facebook page.
Says Maria Ward, creative director at Y&R New Zealand: "This idea is a
refreshing change from the current obsession with everything online. LG
Face-to-Facebook makes social media social again and as a result we seem
to have everyone actively engaged."
Nice to see more campaigns whoring themselves for facebook likes.
only in nz