McDonalds + OMD Fuse Syd send kids to London Olympics in 'Champions of Play' initiative

Champions of Play.jpgOMD Fuse Sydney has worked with McDonald's Australia to send six children to the London 2012 Olympic Games as part of the global Champions of Play initiative.

To celebrate the Champions of Play campaign on a local level, McDonald's held a community event on the 15th July in a small suburb outside of Brisbane. The event invited five local Queensland sporting clubs to compete in a fun mini-Olympics for the chance to win a $10,000 grant. Content created from the event highlights McDonald's commitment to supporting local communities and promoting the values of play. 

2 Comments

Brit said:

Should've put them in squad. Maybe they would've win Gold, what!

Dave said:

Sadly the performances of the kids is as bad as some of our athletes. They feel badly scripted and forced.

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