Ogilvy executive chairman Moult steps down; CEO Baxter assumes Moult's responsibilities

tom-moult_hor.jpgTom Moult has stepped down as executive chairman of Ogilvy & Mather Australia after less than two years in the role. 

Andrew Baxter, Ogilvy's Australian chief executive officer, will assume Moult's responsibilities and continue his national leadership of the group across Australia.

Says Mike Connaghan, CEO of STW: "Tom came to Ogilvy to help reinvigorate the agency and prepare it for the next phase of its growth plan. Now that Andrew Baxter is firmly established in Sydney - in the role of the national CEO, Tom has decided that his mission is largely complete. I'd like to thank Tom for his leadership over the past eighteen months and we look forward to accelerating the execution of Ogilvy Australia's strategy."

Ogilvy & Mather is majority owned by STW Group in Australia.

Says Baxter: "We have made good progress in the past twelve months. We now have without doubt the best strategic planners and best digital teams in Australia and this is showing through in the work we are doing for our clients and on the new business front.
 
"We have won the Vodafone and Beaurepaires business, and we have a good new business pipeline. We have done some highly successful work for the launch of Australia's newest bank, the Bank of Melbourne, and more recently for the Qantas Group's new social travel business, Hooroo.com."
 
These successes have come off the back of Ogilvy's efforts to attract the smartest strategists in the market, such as Mark Sareff as national head of strategy, Gavin MacMillan as newly created head of brand strategy for Ogilvy Melbourne and Gerry Cyron as head of brand strategy at Ogilvy Sydney.

AndrewBaxter_mid.jpgSays Baxter (left): "We will continue to invest in our core strengths of strategic thinking and creating great ideas that deliver outstanding results for our clients, with the recent successful and highly recognized campaigns for Coca-Cola "Share a Coke" and AAMI's "Rhonda" testament to that investment.
 
"Our future lies in our ability to create and execute powerful ideas that solve our clients' problems and generate demand - through multiple channels to consumers wherever they may be. To achieve that, we need the best planners and creative people. We also need to accelerate the integration of DTDigital's expanded digital capability with Ogilvy's other proven specialist businesses, to build an agency that provides channel-neutral solutions in an increasingly digital world."
 
Baxter said the latest leadership changes represent the next stage in the overall evolution and consolidation of Ogilvy's businesses in Sydney and Melbourne - a plan designed to more effectively provide marketers with an agency offering more closely aligned to their future needs in a highly digital marketplace.
 
The changes include:
Michael McEwan is promoted to general manager of BADJAR Ogilvy Advertising Melbourne.
Nick Muncaster is promoted to general manager of OgilvyOne Melbourne. Muncaster's promotion will allow Brian Vella, who previously led OgilvyOne Melbourne, to focus solely on managing DTDigital's ever-expanding operations across Australia and into Asia.
 
Andrew Egan is promoted to general manager of Ogilvy Australia's Growth Companies, leading the strategic blueprint and operational development of fast growing companies such as Ogilvy Action, Ogilvy Red, Fabric and Etcom. Egan will continue his leadership of Ogilvy's MYER group.
 
Ogilvy also intends to reinvigorate the successful partnership between Baxter and STW chief digital officer and DTDigital chairman, David Trewern, who together partnered to transform Ogilvy into the leading agency group in Melbourne today. Trewern will continue in his dual roles and will work closely with Baxter in the months ahead to accelerate the digital integration plan in Sydney.
 
In the past six months, the agency has made substantial investments in building a team of world-class digital experts in Sydney. Phil Whitehouse was appointed as DTDigital Sydney's general manager and he has already hired a number of high-calibre digital professionals such as Robert Prescott as UX director, Jason Massarotto as design director, and technology director Ben Townsend.

14 Comments

Digital 101 said:

meanwhile the ogilvy.com.au page is "copyright 2010 (sydney)"

which links to the ogilvy Melb website (Badjar?) - which is just a paragraph on the STW website.. and it has a site link, which opens the same page in a new window

ogilvy.com.au also links to the sydney website - a Flash nightmare - which is still copyright 2010, where the latest news is tom moult's appointment.. from Oct 2010

with all the expansion, promotions, new hires and the rest how about spending 15-20 mins on the company website..?

W.O. said:

He came, he saw, he played on Twitter, he collected a pay cheque, he left.

harold holt said:

The good old Friday afternoon "you're fired" press release.

Roaring vehemance said:

No more uncle tom at ofligy???

Groucho said:


Good to see the knife skills still present at what was once a decent agency.

meyte said:

Nice one meyte!

Tom's mate said:

Go sailing for a few years and put this filthy advertising business behind you. You've earned it.

The Big O said:

@Digital 101 Ask and you shall receive

ANDY said:

Tough gig.
Nice pay cheque.

Digital 101 said:

I asked for 15-20 mins of ogilvy site love

29+ hrs later

Still nada

?

At least he'll be paying less tax now said:

Have a break for a year or so then start another shop when you're bored mate, you've done well.

PJs said:

We'll miss you, Les Titt.
Now you can enjoy some time at the markets.

i was there said:

Ogilvy could never have lasted with two creatives trying to run it. Tom's done more ads than anyone else in the whole joint.
Except maybe Mark Sareff.

truthsayer said:

good...

the lack of comments reflect the general disinterest about this.

seeya....

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