Soap Creative and Roadshow Films launches new 'Expendables 2: Deploy & Destroy' game + spot

game.jpgSoap Creative and Roadshow Films today announced the launch of the brand new game "The Expendables 2: Deploy & Destroy".

Says Adam Dren, Roadshow Films: "We wanted to create something that allows fans of the Expendables to engage with the characters on a deeper level. Soap Creative have had many years experience in developing games and excellent content making them the perfect choice for this project. And, after playing it, we couldn't be happier with the result - it is lots of fun, super-addictive and perfect for our target market."

expend.jpgSays Lee Richards, Soap Creative: "Projects like this don't come along that often and our design and development team have really put their heart and soul into it. That passion has been rewarded with a killer game. We're really excited to see how fans respond to it."
Soap has already created buzz around the game among Roadshow's 280,000-strong Facebook page, with a promotion that let one lucky fan become an "Expendable" and feature in the game.

Says Richards: "Social is a big part of all our launch strategies and this allowed us to activate Roadshows' Facebook fans in a relevant way with a unique incentive. Look out for the winner "Ainsworth" and his crippling EMP blast, on level 5."

Click to visit the Expendables 2: Deploy & Destroy website.

Visit the Expendables 2: Deploy & Destroy Facebook page here.


Don said:

What the $%@& was that I just watched?

Don said:

What the $%@& was that I just watched?

Games and Girls said:

1 trick pony...

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