George Weston Foods appoints BMF to handle creative for Burgen and Abbott’s bread brands

George Western Foods, one of Australia and New Zealand’s largest food manufacturers, has appointed BMF as its creative agency for Burgen and Abbott’s Village Bakery breads.

The appointment was made without a pitch and is effective as of the 1st of September.

Says John Wardley, general manager marketing and innovation, George Weston Foods: “BMF are world class agency and will be a fantastic resource for Abbotts and Burgen. I have had the opportunity to work with BMF across several different product categories, and each time they have demonstrated an ability to think strategically while delivering a creative breakthrough for the brand. Consumers notice what they do, and it sells.”

Says Jeremy Nicholas, BMF’s CEO: “We’re delighted to be working with the GWF team. Abbott’s Village Bakery and Burgen are great brands with a real point of difference. They offer a powerful opportunity to deliver work that is grounded in a simple insight and executed in a way that is both populist and fresh.”