Guide Dogs Australia launches new 'Puppy Pals' Braille chocolate range via The Monkeys

puppypals.jpgPuppy Pals is a new chocolate range created by The Monkeys for Guide Dogs Australia. The Braille chocolates aim to help raise both awareness and funds for the organisation. They have been created in collaboration with Guide Dogs Australia and New Holland Foods.

The chocolate characters have been created with unique personalities and are part of an ongoing roll out, with a TV series based on the idea currently in development.

Click here for more information or to join Puppy Pals.
Says Justin Drape, The Monkeys ECD: "The thinking was to create a product that would reward consumers for making a donation and at the same time create a revenue stream for the charity."

To make them unique to Guide Dogs Australia the product name of Puppy Pals appears in braille on the 100% milk chocolates making them not only delicious but also functional in offering consumers an experience shared by those who are vision impaired.

Proceeds from the sale of Puppy Pals will fund the training that turns cute but somewhat helpless puppies into life-changing Guide Dogs. They are available from selected BP and Apco service stations, convenience stores, milk bars and cafes around the country for a RRP of $1.40.

Guide Dogs NSW/ACT: Charles Ulm, Daniel Cutlack, Alex Green
Agency: The Monkeys
ECD: Justin Drape
CD: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large

6 Comments

Mask said:

Nicest non-ad idea on this blog in a while.
And no, I'm not counting ad ideas masquerading as 'movements' or 'innovations'.

2 paws... said:

...up.

woof said:

"The thinking was to create a product that would reward consumers for making a donation and at the same time create a revenue stream for the charity."


Isn't that what the Lions club did with mints about 30 years ago? These have got braille on them though, which is nice. But charity confectionary is a very well-trod path.

What the said:

That's good. Well done.

A said:

Nice, but support scent – much nicer.

Band said:

I like.

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