Strategic brand and design consultancy Landor Associates discusses brands in 2050 at its 2nd ‘Wake up with Landor’ breakfast session

Strategic brand and design consultancy, Landor Associates, hosted the second of its Wake up with Landor breakfast sessions, predicting the future of brands in 2050 with the launch of the A to Z of Future Trends.

Attended by clients from some of Australia’s leading organisations, the Wake up with Landor Breakfast sessions are a series of authoritative and informative discussions focused on the trends of the future, exploring how the world of branding and design will evolve over the next 40 years.

Says Dominic Walsh (left), managing director of Landor Associates: “We are in the midst of a paradigm shift; socially, politically, economically and technologically; and the world around us is changing at an unprecedented rate. Whilst this is changing the way we conduct business, consume products and engage services, we do not yet understand the long term implications.”

Contemporary brands are recognising the need to employ omni-channel marketing, as people consume content in a variety of ways and through an increasing number of channels. Brands in a number of industries are often slow to react to this need and match their audience’s expectations.

Says Tabatha Taylor-Ziane (left), director of strategy at Landor: “At Landor, we’re not futurists, but we are in the imagination business, so we’ve used our creative intelligence to imagine what the face of business and brand will be like in 2050.”

The Wake up with Landor breakfast event forms the basis for Landor’s dedicated trend website, set to launch within the next two months.

The website, alongside the A to Z of Future Trends, will demonstrate how Landor utilises consumer trends to influence their approach to branding and bring real innovation to their clients’ businesses.

Says Walsh: “Our approach to branding is about positioning our client’s brands for the future. Looking forward to 2050 allows us to ensure brands continue to innovate and stay relevant now and in the future.”