STW expands digital with an investment in Sydney digital agency Switched on Media

Australian marketing content and communications services group, STW has further expanded its industry leading digital footprint with an investment in Switched on Media, a high-growth search marketing and social media agency made up of join CEO’s Scot Ennis (left) and Andy Jamieson (right).

The investment sees STW take a majority share in the Sydney-based business, which provides a range of services across the rapidly expanding SEO, pay per click advertising, digital content and social media sectors.

STW’s CEO Michael Connaghan said since launching in 2007, founders Ennis and Jamieson had created a “solidly profitable and fast-growing business in a short period of time, backed by blue chip clients.

“The investment in Switched on Media adds deep and established capability in two of our key digital focus areas; search marketing and social media.

“We will see significant growth in both sectors as audiences continue to increase and clients respond accordingly. Switched on Media has a strong, deep and established capability to integrate search and social and generate online sales, which positions them particularly well to tap into this growth. Additional capabilities in mobile and content further demonstrates the agency’s industry-leading position.”

Switched on Media’s joint CEO Ennis said the STW investment was “a huge opportunity for our agency to continue its pattern of rapid growth, and move into the next phase for the business.

“The client results we generate have always attracted considerable attention by larger groups. Joining STW was particularly enticing. It’s a proven market leader with a focus on growth not just within one sector but across the digital spectrum. We have a unique position within the market and this partnership will allow us to cement our brand as a leader in the field.”

Says Jamieson, joint CEO: “Achieving success in digital is now business-critical. Companies need to understand and utilize channels such as Google and Facebook as starting point, and get a grasp on new channels as they continue to evolve. We love working within this evolution to help business thrive in the new digital world.

“At Switched on Media we live and breathe digital and have been humbled to work with iconic businesses. We’re excited by the prospect of now working with STW in a partnership that will provide us with a chance to continue to grow, while providing solid recognition of the team’s achievements to date.”