The Australian Securities Exchange appoints The Hallway to handle strategic and creative duties

The Australian Securities Exchange (ASX) has appointed The Hallway as its advertising agency following a competitive pitch. The agency will be responsible for strategic and creative duties for ASX’s Investor Education portfolio and will also work with the ASX Group on selected campaigns.

Jules Hall (left) managing partner at The Hallway, says the opportunity to work on a powerful global property like ASX is an exciting prospect.

Says Hall: “ASX is a prestigious brand with so much heritage – it’s a real privilege to be working with the team. Whether or not you’re an investor, ASX is a business that represents all Australians in the global financial arena.”

Says Simon Lee, The Hallway’s creative partner: “This is a great win for The Hallway. The client shares our ambition to build their brand through rigorous creativity, and we’re excited they selected us to partner them in this task.”

Says Tony Hunter, head of ASX Investor Education: “We were very impressed by The Hallway’s vision and creativity. Their knowledge of financial services along with an ability to approach challenges and build brands through innovative strategies proved to be a winning combination. We’re very excited to be working with Jules, Simon and The Hallway’s team.”

The ASX pitch was managed by Colin Wilson-Brown from The Clinic.