The Works Sydney lures Naked Sydney head of ideas Paul Swann for creative partner role

The Works, Sydney has scored a coup by luring Naked Australia managing partner and head of ideas Paul Swann to a creative partner role at the agency.

Swann has spent seven years at Naked, the last four as head of ideas and as one of the managing partners of the Sydney office. He’s worked across many of the agencies major clients and a number of award winning campaigns.

Says Damian Pincus, founding creative partner: “At The Works we have a unique model where creative thinkers lead clients’ business, we call them creative partners and as the business has grown we needed to find another smart, creative thinker who can do this. Paul was a perfect cultural fit and his creative track record speaks for itself, he will add more depth and experience to our expanding business.”

Says Swann: “I’ve loved working at Naked but it was time for a change and The Works presents an exciting opportunity, they have a fantastic and increasingly relevant model, some great clients and ambition in spades, I can;t wait to get stuck in.”

Swann’s appointment is the latest in a series of significant new business wins and hires, In July, supermarket giant Woolworths appointed The Works to manage its Everyday Rewards loyalty program and just last month it hired former B&T editor Tim Addington as communications director.

The Works’ clients and brands include Woolworth’s Everyday Rewards, Jim Beam, Canadian Club, Skoda, Virgin Money, Daikin, Navman, Fetch TV and Brother.