Wrigley launches new TVC and campaign for its new Eclipse Chewy Mints via DDB Sydney
CB Exclusive: Wrigley and DDB Sydney have launched a campaign to introduce their new Eclipse Chewy Mints. The Chew Your Way to Fresh campaign is led by a new 30 sec TVC shot by director Justin Reardon from production company Station.Created using motion-control technology, the TVC follows a conversation between a couple who start out feeling 'not at their best', and then gradually find themselves becoming mysteriously fresher as a result of consuming the new range of mints.
VIEW THE SPOT
Says David Chriswick, planning director: "This ad is once again the
outcome of a desire to build more engaging brand experiences. Last
year's 'Toll Booth' spot got the ball rolling and this new work is a
step forward again. The product is great and we're all determined to
make the brand as equally successful through distinctive advertising
that people like to spend some time with."Says Steve Wakelam, creative director at DDB Sydney: "We wanted to create a simple ad that is essentially a product demonstration of increasing freshness - it's just a slightly bizarre one."
Says Chris Blayney, Wrigley marketing director: "We're excited to launch the new Chew Your Way to Fresh campaign. It continues the Eclipse brand's tradition of unexpected and humourous advertising and introduces a new format that promises to bring new consumers into the Eclipse brand."
The TVC launched on Sunday in both Australia and New Zealand and will be supported by out-of-home, social media, and a substantial in-store campaign.
Client: Wrigley
Marketing Director: Chris Blayney
Marketing Manager, Mints & Confections: Alexandra Skolarikis
Brand Manager, Mints: Annabel Badilla
Consumer Insights Manager: Despy Butler
Creative: DDB Sydney
Executive Creative Director: Dylan Harrison
Deputy ECD: Darwin Tomlinson
Creative Directors: Steve Wakelam, Nick Pringle
Creative Teams: Steve Wakelam, Nick Pringle; David Fraser, Dantie van der Merwe
Head of TV Production: Brenden Johnson
Group Business Director: Rebecca Crawford
Senior Business Manager: Matty Graham
Planning Director: David Chriswick
Production Company: Station Films
Director: Justin Reardon
Executive Producer: Caroline Gibney
Producer: Norm Reiss
Post-Production: Method Studios
Flame: Richard Lambert
Grade: Andrew Clarkson
Post Producer: Briohny Pogue
Music: Smith & Weston
Sound design: Song Zu
Media: OMD
I likey! great talent.....
I assume the american accents are an attempt to score better with international award juries?
Lovely.
But why the American accents?
Lovely work Stoat & Falcon
Nice spot guys. Well crafted and a neat little idea for a new product announcement.
This is really nice - lovely light touch. Funny and weird which is good.
Not sure why the US actors, but i really like it.
Preferred it better when it was a Starburst ad!
...because he's iceman.
Can't believe you stole from a klepto. Thats not fair.
I liked it.
But I thought it was American.
I dig
A top gun reference in an ad. For that reason this reason i think totally awesome...
Take my breath awaaaaaaaaay
That is quite excellent. Somehow would be far less funny if they were Aussies.
Tortuous route to a vague message.
Oh no they used American accents, how could they, now Australians won't understand it! Nice work guys. Funny.
http://adsoftheworld.com/media/tv/mio_changes
Ernie the klepto cept half as good. ice man line is funny though.
More great directors at Station FIlm ( as represented by Curious FIlm in Australia & NZ) available here: http://www.stationfilm.com/
2 people that change in appearance can not be an idea that's owned by any brand, surely! Fuck me, you guys are harsh on this blog.
Genuinely funny. Now there's a rarity... well done to all involved
To be fair, it's a different idea from Starburst Klepto, though there's a 64.78% chance that the creative team were, ummmmm, subconsciously influenced by it. (The creative team's Mums put it at 64.77%.)
"Tortuous route to a vague message"? It's a mint, mate. Sorry to burst your bubble, but no valid beef there.
Nice work boys, but where's the chicken?
Hey Mio
Two people exchanging quirky dialogue while eating a candy that changes their appearance is not an idea ownable by a brand. BUT Starburst did it first, hence comparisons will be made, and they won't be favourable to this ad.
All those credits and I still don't know who the creative team actually is.
a bit out of control.......
Don't shoot the messenger, thanks for that, proper funny.
This ad made me laugh. So did a few of the more bitter comments.
Hilarious blog
Shut your beak, Rodders.
Great Ad! Chewy nom nom nom Mints. I want me some of those...
Great astroturfing by the staff at DDB. Makes it clear how week this spot actually is.
This is one of those times where someone should actually be allowed to post a little ddboom.
All that hard work has paid off. Congrats Dave and Dantie you bloody legends.
DDBOOM!!!
That's right.
The iceman call made me laugh and the fact you got an ad with a woman who starts out looking like a crack whore approved by the client is genius. good work boys
great work
I KNOW PEOPLE THAT KNOW PEOPLE THAT WROTE THIS AD. I FEEL LIKE A CELEBRITY LOL. NICE AD #JELLY
http://www.youtube.com/watch?v=PlBxHhL2lQc
http://www.youtube.com/watch?v=OxlP3yt4f_s
Oi NBBD
Do yourself a favour mate. Resign and go and see a career advisor. If you think the H&R block ad is this ad done before then your strengths must lie outside advertising. You certainly can't judge creative.
Still don't know who the actors are. They both look SO familiar.
The girl is Lauren Robertson an American Actress