Wrigley launches new TVC and campaign for its new Eclipse Chewy Mints via DDB Sydney

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fresh2.jpgCB Exclusive: Wrigley and DDB Sydney have launched a campaign to introduce their new Eclipse Chewy Mints. The Chew Your Way to Fresh campaign is led by a new 30 sec TVC shot by director Justin Reardon from production company Station.

Created using motion-control technology, the TVC follows a conversation between a couple who start out feeling ‘not at their best’, and then gradually find themselves becoming mysteriously fresher as a result of consuming the new range of mints.

fresh.jpgSays David Chriswick, planning director: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”

Says Steve Wakelam, creative director at DDB Sydney: “We wanted to create a simple ad that is essentially a product demonstration of increasing freshness – it’s just a slightly bizarre one.”

Says Chris Blayney, Wrigley marketing director: “We’re excited to launch the new Chew Your Way to Fresh campaign. It continues the Eclipse brand’s tradition of unexpected and humourous advertising and introduces a new format that promises to bring new consumers into the Eclipse brand.” 

The TVC launched on Sunday in both Australia and New Zealand and will be supported by out-of-home, social media, and a substantial in-store campaign.

Client: Wrigley

Marketing Director: Chris Blayney

Marketing Manager, Mints & Confections: Alexandra Skolarikis

Brand Manager, Mints: Annabel Badilla

Consumer Insights Manager: Despy Butler

Creative: DDB Sydney

Executive Creative Director: Dylan Harrison

Deputy ECD: Darwin Tomlinson

Creative Directors: Steve Wakelam, Nick Pringle

Creative Teams: Steve Wakelam, Nick Pringle; David Fraser, Dantie van der Merwe

Head of TV Production: Brenden Johnson

Group Business Director: Rebecca Crawford

Senior Business Manager: Matty Graham

Planning Director: David Chriswick

Production Company: Station Films

Director: Justin Reardon

Executive Producer: Caroline Gibney

Producer: Norm Reiss

Post-Production: Method Studios

Flame: Richard Lambert

Grade: Andrew Clarkson

Post Producer: Briohny Pogue

Music: Smith & Weston

Sound design: Song Zu

Media: OMD