In lead-up to Nov 25 White Ribbon launches 'Hey Mate' campaign via Archibald/Williams urging men to stand up to violence against women

In the lead up to White Ribbon Day this Friday November 25, agency Archibald/Williams has launched a campaign urging men to stand up to violence against women.

The 'Hey Mate' spot, which is backed up by radio and print, was produced by Orange Whip Films.

VIEW THE SPOT
http://www.whiteribbon.org.au/heymate