JWT London launches Kit Kat into space for a 'break from gravity' in support of Felix Baumgartner's record-breaking skydive
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support via JWT London.The activity ran ahead of Baumgartner's record-breaking skydive on 14th October from the edge of space.
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Baumgartner had been delayed on several occasions during the week due to
the weather. As Felix and his team waited for the perfect conditions to
carry out the skydive, Kit Kat sent up four fingers to the edge of
space in a show of support and to keep spirits high.
The iconic four finger confectionery brand started its ascent from Cambridgeshire (UK) at 11:20am, rising to a height of 116490ft (35.5km / 22miles).
Camera footage, which tracked the Kit Kat's ascent and descent, was shared via the brand's social media channels. It was posted on the Kit Kat Facebook page here and on Twitter, where users were encouraged to use the hash tag #BreakFromGravity.
The iconic four finger confectionery brand started its ascent from Cambridgeshire (UK) at 11:20am, rising to a height of 116490ft (35.5km / 22miles).
Camera footage, which tracked the Kit Kat's ascent and descent, was shared via the brand's social media channels. It was posted on the Kit Kat Facebook page here and on Twitter, where users were encouraged to use the hash tag #BreakFromGravity.
Herr Baumgartner also could have taken a break by closing his eyes and picturing the idea of the Toshiba space chair from 2009. I raise one chocolate finger to this yawnworthy piggybacking on a Red Bull stunt.
Launch a rubbish bin as well.
Well, might as well capitalise on the tremendous interest Baumgartner's effort has generated. As long as it's not a lazy rip-off, it's fine.
Am I the only one sick of doing shit that's not relevant to any idea at all?
Hey... I waxed my balls... Wanna make an ad outta it?
http://mashable.com/2012/09/21/toy-train-to-space/
Yes, we do want to make an ad out of it, so please apply Turtle Wax (for a brilliant long-lasting shine) to your nether regions, and prepare for take-off into space.
Just be aware that the "toy train to space" article (above) said:
"The balloon floated 18 miles above the ground before bursting."
Ouch twice.