Social media + law seminar presents in Brisbane at Christie Conference Centre, Oct 19th at 10am
Following the recent launch of the Code, The Communications Council will now be taking its Social Media Legal Seminar to Brisbane on October 19. The workshop aims to educate businesses about the potential issues, opportunities and pitfalls brands face in the developing area of marketing communications. Outlining responsibilities and risks using recent case studies, this workshop will provide agencies and marketers with the essential guidance needed when planning a social media campaign.
Details:
When: 10.00am – 11.45am
Friday 19 October 2012
Where: Christie Conference Centre,
Level 1, 320 Adelaide Street, Brisbane
Tickets:
Australian brands and businesses are at grave reputational risk if they fail to grapple with the complex legal implications of social media marketing.
This is the premise of The Communications Council’s Social Code of Conduct, a recently launched set of guidelines, spelling out best practice behaviour when working and operating within social media, aimed at helping businesses maintain a high standard of respect, integrity and transparency.
The seminar, entitled Risk Management and Legal Compliance in Social Media, will be led by solicitor Stephen von Muenster, who will share his expertise on how to manage risk and adapt with the inevitable changes ahead.
Says Margaret Zabel, CEO of the Communications Council: “Consumers are increasingly seeking interaction with brands and companies, and clients are looking for ways to better manage communications. So it has never been more important learn how to minimise the risk of social media engagement harming your organisation, client or employee’s reputation. This specialised seminar will provide both legal and practical guidance.”
The Brisbane seminar follows two successful iterations of the workshop in Sydney, which saw the attendance of over a hundred staff from agencies and clients.
The Seminar is an initiative of The Communications Council’s Digital Committee, which represents member agencies’ digital interests, driving digital industry leadership, and developing forward and innovative thinking in digital.