Bupa and Holler create Facebook Timeline scavenger hunt to ‘Find a Healthier You’

In a first for an Australian healthcare company, Bupa has taken Facebook Timeline interaction to the next level with a scavenger hunt encouraging better health choices.

The idea came from Bupa’s internal digital team working with agency Holler to bring it to life.

Created to inspire people to look at the decisions they make, and how this might affect their health, the hunt to ‘Find a Healthier You’ takes participants from Facebook on a journey across the web, eventually leading them to an entry form.

The competition aims to engage the social community, and was designed to be challenging, really rewarding those who were able to complete the journey. We’re trying to convey through the scavenger hunt that no one is perfect when it comes to good health, but it’s easy to get on the right track and find a healthier you.

The winner of the Facebook scavenger hunt will receive a trip to a health resort in Thailand worth $8,000, and the first 100 Bupa members to complete the challenge will receive a fruit and veg box from Aussie Farmers Direct.

Try it out here.