Matilda Bay launches first campaign for Dirty Granny cider via Clemenger BBDO Melbourne
Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its matured apple cider, Dirty Granny via Clemenger BBDO Melbourne.
The campaign, as the name suggests, proves that you’re never too old for a bit of fun. The outdoor and press advertisements are a series of portrait stills photographed by Andreas Smetana which capture the unexpected and cheeky facial expressions of three elderly men looking off into the distance at something a little shocking and surprising off camera. Each one begs the question “What exactly are they looking at?”
Dirty Granny is one of the star performers in the Matilda Bay family, winning ‘Best Australian Cider’ in its first year at the inaugural Australian Cider Awards last year. Interestingly, the elderly ‘talent’ for the shots were sourced where one would expect to find them, in the local bridge club in a sleepy Melbourne suburb. The series of three artworks will run on billboards in Melbourne, Brisbane, Sydney and Perth as well as press titles.
Clemenger BBDO
ECD: Ant Keogh
Creative Director/Creative: Tom Martin
Creative Director/Creative: Julian Schreiber
Planner: Sam Mackisack
Photographer: Andreas Smetana
Producer: Mary Darzi
Managing Partner: Paul McMillan
Account Director: Andrew Fraser
Account Manager: Toby Beaumont
Matilda Bay
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Vincent Ruiu
Marketing Manager: Jamie Fox
Brand Manager: Marc Slater
Assistant Brand Manager: Lisa di Pietro
Assistant Brand Manager : Justin Megna
Mediacom
Media Agency: Mediacom
Director Client Communication Planning: Shaun Briggs
16 Comments
Great!
Sorry I thought they were just looking at the bottle.
Clems quietly release another award winning outdoor enterprise.
These little beauties wont attract a whole lot of attention but mark my words they will punch above their weight when awards time comes around.
“Each one begs the question “What exactly are they looking at?”
Umm not anymore – especially since they’re pretty much looking at the bottle.
A well executed first thought.
Awesome. Just as awesome as the ‘Fat Yak’ print ads.
It’s great getting old.
Why are Clems so off there game at the moment?
These are the guys who used to fart gold trophies, shows how the game changes every couple of years.
Ok ads, nut just ok.
The idea has overridden the brand identity. Weak client!
A planner was needed for this…?!?
Hilarious and damn simple. That’s great outdoor.
Well I loved the first poster before I knew who did it. That’s significant.
@ School boy error. What? The brand idea is the brand identity.
I thought they were looking at the bottle too. Hmmm. It’s on the wrong side, or place..?
I saw these and laughed out loud. Brilliant.
I absolutely love these. I laughed out loud too.
Big clients or small(ish), the guys are nailing it.
Well done.