Art, design and media industry collaborate to help raise funds for not-for-profit organisation with 'Alphabetica' art exhibition held in Darlinghurst

Alphabetica logo.jpgAlphabetica is a special three day exhibition being held between the 6-8th December at Sydney's 'He Made She Made' gallery in Darlinghurst, Sydney featuring artists from around the world who have collaborated to raise money for the Dandelion Support Network - a not-for-profit organisation that provides much needed baby equipment to less fortunate families in NSW and ACT.

Click for more information about the 'Alphabetica' exhibition and The Dandelion Support Network.
Rosita Rawnsley-Mason, a freelance advertising creative, responded to the Dandelion Support Network's request for help via Facebook to raise much-needed funds. Her idea for 'Alphabetica' involved reaching out to 26 local and internationally renowned artists, illustrators and typographers, including the likes of Jeff Rogers (US) and Steve Wilson (UK), to create their own unique interpretation of a single letter of the alphabet.  Each letter has been collated, framed and will be displayed and on sale. Thanks to Rawnsley-Mason, sponsors like Canvas and pro bono support from Eleven PR, 100% of money raised will go directly to the Dandelion Support Network.

The Dandelion Support Network is a volunteer run not-for-profit whose members accept, sort, clean and safety check new and pre-loved children's clothes, nursery items and toys for distribution through social workers to the children of families in crisis. Whilst the organisation gets many donations for equipment, what they lack is the funding to process and re house it.

Says Rawnsley-Mason: "Having two children myself, I know what it takes to house a baby and what a struggle that must be for those in challenging circumstances. The Dandelion Support Network has really filled a gap, helping to match up all the unwanted goods from the more fortunate, with those in need. I hope that the money raised from this exhibition allows the amazing Dandelion volunteers to continue their incredible work."

Says Rob Lowe, PR director of Eleven PR: 'It's important to give the team something positive to use their skills on and show that what we do isn't all about the money.  Dandelion is a great cause and Alphabetica is a fun and interesting way to help bring some awareness to it. We were happy to help out."

The media industry is invited to a special preview launch event at the gallery 6-9pm on Thursday 6th December.

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