Director Jasmin Tarasin joins has announced the signing of director Jasmin Tarasin (middle) to its roster.

Characterised by her pursuit to seek out the beauty in the everyday, Tarasin's style is trademarked with honesty and intimacy. Often richly art directed, her unaffected and fearless approach to her work has brought her considerable attention worldwide in the film, documentary, advertising and video installation arenas.
Holly Alexander (left), executive producer at, has worked with Tarasin previously and has enormous respect for her work.

Says Alexander: "She has a very distinctive and refined aesthetic that will be perfectly suited to a lot of brands but the really interesting thing is how diverse she is.

"As well as working with many of the top beauty and fashion brands, she also has a long background in documentary filmmaking. Her campaign for Foxtel's Country Music Channel shot on location around Australia is a really strong piece of communication yet told so simply and her series, The Closet Tales of Australian Fashion is still a stand out in my opinion."

Tarasin has worked locally and internationally with an impressive and diverse client base including Foxtel, Commonwealth Bank, Bank of Queensland, Target, Sony, Pantene and Dove amongst others.

Jeff Orr, formerly regional creative director, Grey Global Group Asia Pacific, worked with Tarasin on the Pantene campaign and commented on her impressive ability to, "combine powerful visual storytelling with the complex demands of brand communications".

As well as focusing on her commercial work Tarasin has continued to develop a portfolio of diverse and award winning projects. She has directed award-winning music videos for a variety of artists including Peaches, Gareth Liddiard (The Drones) and Mia Dyson. Earlier this year she launched a video installation project, Live. Premiering as part of the Sydney Arts Festival, Live featured many world-leading musicians including Jarvis Cocker, Feist, Juliette Lewis, Sarah Blasko and Martha and Rufus Wainright. Most recently, her one-hour documentary for ABC1, Utopia Girls, on the history of women's rights in Australia, featured performances by some of Australia's best acting talent including Barry Otto, David Field, Alexandra Schepisi and Tom Budge. Currently Tarasin also has in development a feature film based on the best selling novel The Burial - a story about the most wanted woman in Australia in 1910, a female bushranger called Jessie Hickman; and a film piece with the inimitable dance company, Chunky Move.

Managing Director of, Ian Fowler (right), said the company is very lucky to attract Tarasin.

Says Fowler: "Her work, like her personality, is refreshingly positive and uplifting. Jasmin is a director who is passionate about finding the personality in the characters and seeking out the story. She brings these stories to life with a certain elegance."

Of her move to, Tarasin said that it is the start of an exciting chapter for two reasons,

Says Tarasin: "The first being the ongoing collaboration with Holly Alexander - a working relationship now spanning ten years - her passion and commitment are always inspiring to me. And secondly I feel it is a company in which the opportunities are endless, it is just about how much energy you can give. And they give you that energy back ten fold. I feel honoured to be a part of this group and look forward to making some beautiful work."

Please direct all enquiries to Holly Alexander, executive producer via email here or via mobile on 0411 619 226


pod said:


interested observer said:

cool news for both... jasmin does great work and @radical continue to nurture directorial talent... nice one

Stev said:

Interested observer needs glasses.

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