New Republique adds ex-BMF digital projects director Jay De Leon in head of delivery role

Independent creative agency New Republique has bolstered its ranks with the appointment of Jay De Leon (right) as head of delivery. De Leon has joined the agency from BMF where he was digital projects director.

De Leon comes on board following a thorough executive search and his tole at New Republique is a hybrid for the agency, straddling both account service and production. He will also take charge of New Republique’s fast-growing digital product-maintenance function.

Says Nima Yassini (middle), New Republique founder: “It’s been a busy few months where all the hard work that’s gone in to defining our offering has started to pay off in the form of innovative work. We’re especially proud of Pango, the social-learning platform we created with University of Western Sydney. Its the type of ongoing digital work that seems to resonate with many clients and has helped us achieve 35% organic revenue growth over the past year. All of which means we’re able to hire great people like Jay to help keep up the momentum.”

Says De Leon: “BMF was a fantastic learning experience for me, but the opportunity to be more involved with strategy and be closer to clients, was too attractive to turn down. I was also impressed with the ‘lights-always-on’ thinking that underpins New Republique’s approach to the digital work they put out.”

Meanwhile the agency has also added to its project management team, with the appointment of Stephen Brown (left) as a junior project manager.