W+K Portland tops 2012 Bestads Rankings; DDB NZ, Colenso BBDO and Clems Melbourne in top 10; Stink top production company; VW top client
The prolific Wieden + Kennedy, Portland has been ranked the world’s number one advertising agency in the 9th Annual Bestads Rankings, released today.
The world’s hottest shop was ahead of second placed BBH London, DDB Group New Zealand and DDB New York were placed in equal third spot, followed by Wieden + Kennedy, New York in fifth position.
Rounding up the global top 10 were Almap BBDO, Sao Paulo, RKCR/Y&R London and Y&R Sao Paulo in equal 6th spot, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland in equal #9 spot.
It was a pretty good year for Australian and New Zealand agencies – apart from those mentioned above, DraftFCB Auckland is ranked #11 and BMF Sydney at #14.
Barnes Catmur & Friends, Auckland and Whybin\TBWA Melbourne are both ranked equal #22, the now defunct The Campaign Palace Sydney is ranked #29 while Clemenger BBDO Wellington and The Monkeys Sydney are both ranked =#35, Clemenger BBDO Adelaide is placed =#44 along with DDB Sydney, Grey Melbourne, JayGrey Sydney and Us Sydney.
Stink was ranked the number one TVC production company in the world, followed by MJZ in the #2 spot. Revolver and The Sweet Shop were placed =#3 followed by Gorgeous in the #5 spot. Plaza Films shared the #6 spot with Rattling Stick, followed by Biscuit Filmworks, Hungry Man and Park Pictures at =#8 .
For the fifth year running Volkswagen was ranked the number one client in the world, ahead of second-placed Nike. Sharing third spot was Axe, Ikea and Land Rover, followed by Unilever at #6. Sharing the #7 spot was ESPN, Mars, McDonald’s and Toyota
The Best Ads Rankings rank the world’s leading advertising agencies, creative directors, creatives,clients, TVC production companies and directors according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor, Print and Interactive) or monthly (Radio). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative director. Every ad that makes it into the Week’s or Month’s Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year’s overall rankings.
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The official Bestads iPhone app gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.
Stay on top of the world’s best advertising creative from the world’s hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that’s 96 best ads in each category). Judges comments also go back the last 16 weeks.
The Bestads app is a great tool to keep up with the best commercials from around the world, on your iPhone, iPad or iPad Mini whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.
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