OMD Australia lures awarded Dan Robins from Carat London for national head of search role

OMD Australia continues to build its agency credentials luring international award winning Search expert, Dan Robins to join its team as National Head of Search.

Effective immediately Robins will report into Paul Elliott, National Head of Digital, Direct & Data, and will be responsible for driving ‘best-in-class’ solutions for OMD’s PPC search operation across all Australian offices.

Robins joins OMD from Carat London where he was Head of Paid Search for the UK, responsible for the strategic growth of clients such as Vodafone, General Motors, Santander, Travelodge and Diageo. Previous experience also includes The Search Works (UK), where Robins led the implementation of large accounts multiple verticals such as The Body Shop and Mothercare, as well as clients in France, Germany, Japan and Scandinavia.

With a string of accolades accredited to his work in the search space, Robins was awarded at the Resolution Awards, eConsultancy Awards and Marketing Innovation Awards in the last year alone, as well as coming highly commended in the Performance Marketing Awards, and Media Week Awards.

Robins will look to build on existing growth and further enhance OMD’s capabilities in the paid search space.

Says Paul Elliott, National Head of Digital Direct & Data, OMD Australia: “We’re delighted to have somebody of Dan’s calibre join the OMD fold. His achievements and reputation in Search are second to none. Dan has the passion, drive, and smarts to take our Paid Search offering to the next level, and will play a key role in delivering even greater collaboration and integration across our specialist performance teams”. 

Says Robins: “I’m really excited to be joining OMD at a time when digital marketing and SEM in particular, are really taking off. In my short time here it’s been very interesting to see the differences in the Australian market place; not least the how strong smartphone penetration is here. I look forward to the challenge of helping our clients grow with this market. Luckily I’ve inherited a very strong team at OMD to help get us there!”.