Zuni kicks off 2013 with new clients Random House, Australian Institute of Company Directors, Australian Human Rights Commission + Top Gear

Zuni are starting 2013 on a high note, with the confirmation of a raft of new clients seeking their expert digital strategy services. Random House Australia, the Australian Institute of Company Directors and Top Gear have all appointed Zuni to assist them with the development of their digital strategy, whilst the Australian Human Rights Commission are working with Zuni developing content strategy and creative for their anti-racism campaign.

The publishing industry is in the process of significant change, and as one of the biggest players in the space, Random House Australia is looking to improve their already strong use of digital. Zuni will be working with them to assess their current activity and help develop strategies and innovation to take them ahead of their competition.

Says Brett Osmond, marketing and publicity director for ANZ for Random House: “In an increasingly sophisticated and competitive market we have set ourselves an ambitious agenda to build on the scale and quality of all our digital marketing. We are very excited to be working with Zuni to examine, test and refine our plans to maximise the return on our efforts.”

Top Gear, the makers of the Australian TRAX model cars, are going through a business rejuvenation process, and has asked Zuni to look at how they bring their successful collectables business into the digital age, whilst supporting their new Footy Racers and Tracerz product lines and enhancing their online ecommerce approach.

Says Brett Jacobson, CEO of Top Gear: “Zuni’s ability to look across our business and help with all aspects of digital appealed to us, especially their ability to mix technical understanding with business process flows and customer engagement.”

The Australian Institute of Company Directors is increasingly using digital channels to engage with and deliver services to its membership, and is delivering the next phase of its digital strategy with support from Zuni.

The Australian Human Rights Commission conducted a selective tender process for the development of digital strategy and materials to support their current anti-racism program, and appointed Zuni to assist with this project.

The Zuni team has expanded recently with the addition of three strategic planners, with specialisms in the areas of content development, technology and “big data”.

Says Mike Zeederberg, managing director of Zuni: “It’s exciting to start the year off with some amazing projects and clients, and our model of providing clients with top class digital strategy and planning across all digital areas, which can easily integrate with their existing production arrangements is appealing to a number of different businesses.”

Zuni works with clients at all stages of the digital maturity cycle, from those just getting to grips with the role that digital channels can play in their business, to those clients at the leading edge of their industry.