BBDO New York extends ‘Left Twix. Right Twix.’ advertising campaign with new ‘Merger’ spot
February 13 2013, 12:11 am | | 2 Comments
‘Merger’, the latest television work from BBDO New York for Twix, premiered during the Grammy Awards and is an extension of the brand’s ‘Left Twix. Right Twix.’ campaign that debuted last year.
2 Comments
That’s a campaign that will run out of steam pretty quickly, like Snickers is about to do.
@Small big ideas: The Snickers positioning “You’re not you when you’re hungry” can spin out into many different executions. The Twitter example from last year being just one. So I think you’re wrong there.
On Twix, however, you’re dead right.