BlueArc Group launches new full-service digital agency ArdentDigital with offices in Melbourne, Sydney and Shanghai

BlueArc Group has announced the launch of ArdentDigital, a new full-service digital agency created in response to client feedback and market demands.

With offices in Sydney, Melbourne and Shanghai, ArdentDigital opens its doors with a client portfolio including: Virgin Mobile Australia, Westpac, Colliers International and Freedom Furniture.

ArdentDigital has invested in new talent to provide an expanded service offering to complement its proven technical capabilities. ArdentDigital will offer a broader range of strategic and creatively led services including Design, UX, Mobile, Video, Content Marketing and Campaigns.

The ArdentDigital leadership team includes Scott Porter, Group CEO; Ben Eames, commercial director and Joe Smith, creative director.

Says Eames: “Our vision is to be Australia’s leading full-service digital agency. With our outstanding team, exceptional client service and collaborative approach, together with our expert knowledge of the digital industry, we believe that we are ideally placed to achieve this vision.

 “ArdentDigital is committed to helping our clients make better decisions around their digital investments – not only from a technology perspective, but also in the way that they engage with their customers across the web. The reality is, marketing has never been more complex and digital is a constantly evolving and challenging environment. Customer engagement has become truly end to end, and so the capabilities we provide across creative, strategy and technology will make it easier for our clients to achieve their digital goals.”

Says Smith: “As our name suggests, we are passionate about creating and delivering exceptional digital experiences; multichannel, interactive or transactional. At the core of everything we do is a firm commitment to listening to our clients in order to fully understand their business and marketing objectives, and to inspire, challenge and excite our clients, helping them to define and realise their digital vision.”

The Group’s other agency, BlueArc, will continue to offer its broad range of digital technology services with a focus on Web Content Management, eCommerce and Mobile solutions to the Australian market.