DDB New York's Aussie expat creative chief Matt Eastwood and team continue the good work with latest spots in the New York Lottery campaign
Each spot asks what you would do when you're so rich that money doesn't matter anymore.
VIEW THE INVASION SPOT
VIEW THE WRITER'S ROOM SPOT

these are very cool ads. why can't we make ads like these here?
We did once, when Matt Eastwood was here.
Writer's Room is fantastic.
Chief Creative Officer: Matt Eastwood
Creative Director: SCOTT COONEY
Creative Director: Sean Labounty
Group Creative Director: Richard Sharp
Group Creative Director: mike sullivan
Yeah, that kind of rich.
fresh
What fun.