DDB New York’s Aussie expat creative chief Matt Eastwood and team continue the good work with latest spots in the New York Lottery campaign

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Screen shot 2013-02-07 at 10.01.21 AM.jpgScreen shot 2013-02-07 at 10.04.26 AM.jpgAussie expat Matt Eastwood, chief creative officer of DDB New York, continues the good work, with the latest installments in the New York Lottery’s “Yeah, that kind of rich” campaign. 

Each spot asks what you would do when you’re so rich that money doesn’t matter anymore.