Giesen Wines launches new outdoor, print and digital campaign via Spinach, Melbourne
February 13 2013, 12:36 pm | | 11 Comments
Spinach, Melbourne has created a new outdoor, print and digital campaign for New Zealand brand Giesen Wines.
11 Comments
Awesome!
Well that’s shit.
Generic.
Replace ‘region’ and replace ‘wine label’ …voila, another wine campaign.
Can’t believe this actually warrants discussion?
…chicks bathing in it. Not this..
Book your flights to cannes fellas, I smell metal.
There is barely a strategy here, but where is the creative, or is that coming later?
If you saw this sort of work in a student’s folio, what would you tell them.
Surely there are other avenues to PR this sort of stuff, the agency should be embarrassed to put its name on it in a “creative” environment like Campaign Brief.
Seriously in what era, let alone now, would this sort of work be considered anything other than by the numbers, no idea wallpaper.
How many agency calls are Geisen about to get?
Sad.
very poor work. If you don’t have the budget to do it properly find another way! Its a shame good wine get such bad work.