How much time do you spend fucking around?

Screen shot 2013-02-17 at 11.02.01 PM.jpgBy Simon Veksner,
head of ideas,
Naked Communications
Australia and NZ

I ask because my own fucking-around time has reached virtually zero.

That's right. Most days, I don't even have time to look at Facebook. I don't open the links that get sent around, I don't read humorous blogs, and I don't get sucked into a vortex of 90s rave videos on YouTube.

READ ON...

14 Comments

Malcolm McClaren said:

As a matter of fact, I'm doing it now.

Anoy said:

Cool story Hansel.

Dee Stracted said:


Agencies never fit creatives as they aren't designed
by them or for them really.

prawn eyes said:

When you coming over to my place for a beer Simon?

observer said:

Irony.

suit said:

huge amount of time fu$king around with old school, inefficient, expensive
agency processes

non smoker said:

The only way to buy time is to start smoking.

It is what it is said:

The mere fact that you're always on this blog means that you're "fucking around"

I think ... said:

... there's distracted fucking around, and there's potentially productive fucking around.

Going for a walk, visiting an art galler, reading a book or even a newspaper are the latter. Living on the CB blog or reading award annuals are probably the former. YouTube sits somewhere in the middle.

Ironic... said:

Isn't the whole idea process fucking around and having a laugh until something sticks?

Curious said:

Simon,

Is listening to music considering 'fucking around?

Scamp said:

@Curious.

Good question.

If you are listening to music with the purpose of finding a track for a TV ad, radio ad, case study video etc, then it is not fucking around.

If you are listening to music just for fun, then it is.

Scamp said:

@It is what it is

If you were talking to me... I write the posts on a Sunday. So, ner.

My head is about to explode said:

......this is the first time I have had a square inch of time to even look at CB...

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