Marbay and Uncanny Valley team up for mini-doc series – 1st episode with Bra Boy Sunny Abberton
Marbay and Uncalley Valley have released the first installment of their micro documentaries series featuring pro surfer, filmmaker and Bra Boy, Sunny Abberton.
This is the first in the series that is taking a closer and more intimate look at interesting and intriguing people who have a story to tell. The series will be capturing people in their natural environment and telling their story through a visual experience with the aim to get a totally uncompromised version of their life in a 2-minute piece.
Says Johan Polhem, director: “We decided to go with Sunny Abberton as our first piece as there are a lot of misconceptions surrounding him and the Bra Boys and we wanted to show a side to him that people might not normally see.”
Over the past few years awareness of the bra boys has become wide spread with the release of the movie The Bra Boys in 2007 looking at the notorious surf gang.
Says Polhem: “Currently there are a lot of people talking about branded content within Australia, and we feel that there is defiantly an opportunity here to create some best in class content in bite size pieces.”
Says Lee Ritson, company director at Marbay: “We know that creating content is nothing new and we know this has been done before but we do know that people are consuming content if a much different way now. We want to be able to offer something new to the market place and give brands the opportunity to engage with people on a different level as apposed to the consumer just been shouted at.”
Along with the visual and story telling element of the pieces, the audio is vitally as important to the pieces and Uncanny Valley delivered a fantastic composition to enhance the film.
Marbay will be continuing to roll out their micro documentary series over the next month and are promising some great content.
For more information please contact Lee Ritson via email here.
10 Comments
Yeah not bad at all.
Online “branded content” is certainly not a new concept.
But this piece has great production values which is not common.
Sunny Abberton – interesting? intriguing? Or the very quintessence of bogan?
Maybe if he just stopped beating people up and gang banging and breathed in a little he might just find what he’s looking for..and then the world would be a much happier place too.
They are not ‘misconceptions’ surrounding the bra boys.
You’ve fallen for Sunnys spin, he’s a shit bag and so too are the rest of them.
Ask him if it’s ok to punch elderly women in face, let’s see if his words match his actions.
Lots of people in this world had to fight their way out of poverty, there are other routes than the one he chose.
It looks like you are lying to me with every frame of this film and you really should have done your research better.
Please stop celebrating these violent criminals with your ‘content’.
There are no misconceptions about a man and his street gang ‘brotherhood’ who have spent a lifetime speaking with their fists and using their violent approach to life to intimidate everyone around them. There is simply nothing that is interesting nor intriguing about a thug.
They may have talent in the water, but they give the sport of surfing a bad name, not to mention Australia.
The kind of ignorant bullying image that the Bra Boys project is not what this country needs, and any brand that associates with this kind of storytelling will be the worse for it.
Haters gonna hate.
I really like this film. .
Of course you “really liked this film”. It was made for people like you.
Undoubtedly you loved Riefenstahl’s ‘Olympia’ as well, beautiful images in service of violent criminals.
You’re right about one thing though, although the slogan is tragically overused by the illiterati like yourself, “Haters gonna hate”.
Too right, although the haters in this case are the Abberton clan and the Bra Boys they’ve created.
The underlying theme at the centre of these Neanderthals’ very existence is the permanent chip on their shoulders, the outright hate they feel for everyone in society who has what they lack, yes the comfort and care of a solid upbringing, but more importantly the common sense, the humanity, the non-violent nature to deal with their problems, their lot in life in a civilised manner.
When we use our talents as storytellers and filmmakers to celebrate people who rely more upon their animal instinct than whatever intelligence they might possess, we do ourselves, our audience, and our industry a tremendous wrong.
Shame.
Really? I’m sure the director is very upset that his film didn’t fit into your politically correct agenda. Fact is that the subject matter is interesting because of the controversy surrounding him. Many films and focus have been made with other more notorious subject matters and there is always some outcry by some self proclaimed moral authority. It’s usually fox news, a today tonight host or the some special interest group. The mentally impaired posters on campaign brief never cease to amaze me however. Thanks for pushing the boundaries that one extra inch. Now get back to your mailroom and do some work.
To anyone with a three digit IQ, and that would exclude you it seems, this is a PR piece for a member of the criminal underclass, and one without a story to tell really, just some pretty pictures. Pushing boundaries? Please.
Nothing even close to political correctness, our agenda or anyone else’s in denouncing the celebration of a mentally challenged surfing crim. If you like sunsets and slo-mo wave action so much, celebrate Kelly Slater next time, and avoid the ignominy.
The proof of course will be seeing just how many brands sign up for this ‘bite sized’ series. What’s next in line, Chopper Reed? A child molester with a heartbreaking story to tell?
Md, we’re guessing ‘Mentally deficient’, right?
What has this thug crim done to deserve this amount of air time?
Piss him off for someone with a real, honest story to tell.