NZ Fire Service launches new ‘Back to School’ spot in ongoing campaign via M&C Saatchi NZ
New Zealand Fire Service has released its latest spot – part of its ongoing Smoke Alarms campaign featuring the father and daughter via M&C Saatchi Auckland.
The new TVC that is now on air is to coincide with the return to school. The father and daughter were introduced last year in the ‘install‘ script last year and carried on in the ‘nightmares‘ follow up last month.
Dave King, joint chief executive officer, M&C Saatchi Auckland: “This ad once again asks parents to put themselves in the lead character’s shoes; to imagine how they would feel dropping their kid off on the first day of school, not knowing how they will be treated by their schoolmates. Big ups to Glendyn who has done a beautiful job in helping us create a very powerful ad.”
Client: New Zealand Fire Service
Agency: M&C Saatchi New Zealand
Client Partners: Debbie Gee, Caroline Rosanowski, Scott Sargentina
Creatives: Dave King, Wicky Tafau, Frances Cooke
Account Management: Lou Devine, Christina Mossaidis
Agency Producer: Jodie Hari
Production Company: Exit Films
Director: Glendyn Ivin
Producer: Susie Cole
DoP: Ari Wegner
Makeup FX: Andrew Beatie
Offline Editor: Cushla Dillon
Online Editor: Leoni Willis
Music: Stephen Rae, Sydney
Sound Design: Shane Taipari, Franklin Road Audio
Photographer: Stephen Langdon, Reload
Middlemore Burns consultant: Debbie Murray
Media: Julie-Ann Hedges
5 Comments
Powerful stuff – well done
Agree. Moving and memorable. Well done.
Got me.
Excellent. I will be checking mine over the weekend
Very nice work Dave (and team).