Publicis Mojo Brisbane wins QLD Government contract for operation of Personalised Plates QLD
Publicis Mojo Brisbane has been awarded the Queensland Government contract for the operation of Personalised Plates Queensland.
The win puts the agency in partnership with the Queensland Governments’ Department of Transport and Main Roads for the operation of the Personalised Plates business.
Publicis Mojo Brisbane will form a new entity to run the entire business which includes: the development of the business plan, the design and development of product, the management of all retail platforms, the marketing of the product and managing the CRM and call centers for the business.
Says Rob Kent (left), Mojo Brisbane managing partner Rob Kent: “We are extremely excited to have won the PPQ contract. The win is a game changer for the agency business model as we know it given the breadth and depth of our remit. By establishing PPQ as a separate business unit all elements of the business will be handled in-house by Publicis Mojo.”
Joe Pollard, Mojo’s Australian CEO pulled together the combined resources of the Publicis Groupe in Australia to help get the Brisbane Office across the line.
Says Pollard: “We felt we were in a unique position to win the business. There aren’t too many agencies around with their own 200+ seat call centre and a strong communication agency to run a business such as this. It’s a victory for the combined resources of the Publicis network.”
Publicis Mojo will start running the business from March 23.
5 Comments
Does this mean that Brisbane is now bigger than the Sydney and Melbourne offices?
Well done Rob. The best way to get great work out is to run the marketing department yourself. Considering Sapient is still the official ad agency, this will be very interesting.
Clever buggers.
Well done.
Approved.
Love the add and especially the Audrey Hepburn chic dress worn by the model in the add.
Can you please tell advise the name Iof the designer.
I wish I had a business where i have no competitors and if someone tries to make their own bicycle rack plate they cop a $351 dollar fine. That’s the “free” enterprise system for you.