SKINS unleashes what lies within in new campaign for new range via M&C Saatchi S&E
An M&C Saatchi Sport and Entertainment-created campaign for SKINS Compression Sportswear has launched an innovative new range of men’s compression shorts designed to maximise leg strength and power.
The campaign, that launches today, is inspired by the power and heroism of comic book superheroes and is centred on digital and print executions, which will feature on sports specific webpages and magazines.
Teaming up with renowned French illustrator and Marvel Comics veteran Jean Sebastian Rossbach, the campaign brings to life a hyper-realistic stadium around three of SKINS key real life footballing superheroes – SKINS ambassador, Johnathan Thurston (Rugby League), Tom Rockliff (Australian Rules) and Matt Toomua (Rugby Union).
Says Erin Chapman, SKINS marketing manager: “SKINS are very excited to launch our Power Shorts campaign. The SKINS Power Shorts are an Australian first, and we have worked very hard to create a campaign that differentiates us from the rest of the pack and positions us as an industry leader.”
Thurston had the opportunity to trial the SKINS Power Shorts before they hit the market.
Says Thurston: “I had a great time participating in the production of the campaign, the SKINS Power Shorts have been a very important addition to my training and match day performance. As a professional athlete it is my job to ensure I am always performing at my best, SKINS Power Shorts help me do this as they provide excellent muscle support to help reduce my risk of injury, while also enhancing my performance.”
6 Comments
Awesome retouching Mr Connor!!!!
Very eloquent Johnathan.
The entire strategy in just two overwritten sentences.
Is this a piss-take?I don’t even know where to start?!!
Whatever happened to Skins – they used to be brave and bought interesting work that stood out. Now they’re in generic safeland – this is like a brochure cover.
Shame really
Says Thurston: “I had a great time participating in the production of the campaign, the SKINS Power Shorts have been a very important addition to my training and match day performance. As a professional athlete it is my job to ensure I am always performing at my best, SKINS Power Shorts help me do this as they provide excellent muscle support to help reduce my risk of injury, while also enhancing my performance.”
Really?
He said all that?
My guess is he’d say “It helps me beat the shit out of people longer.”
I hope he beats the shit out of a suit or two on this job.
Well Erin churned out the usual guff. “differentiates”? really? They really should nhave done something braver with the illustrator instead they just retouched turf to look like a volcano. I think rather than what lies within they need to ask what’s goin on inside.