TAC starts a new kind of conversation with new TV spots via Lifelounge Agency and SceneOn

Wednesday 20, February 2013 at 10:06 AM by CB

This month TAC has released a third and final series of spots, filmed for Lifelounge Agency and client TAC with production and post-production by SceneOn.

The new sports focused spots titled: Attacking Header, Chest Volley and Penalty Kick are a powerful contrast to the TAC's well known and iconic crash-based narrative campaigns.

WATCH THE SPOTS

By combining slow motion footage and with soothing classical tones, the clips urge the audience to consider TAC's preventative "Stay in Control. Wipe Off 5" message from a very different angle.

Through an expression of intense focus the narratives

underline the physical and mental control that will make or break an individual's game - on and off the field.

Says Andrew Coyle, director from SceneOn: "I have long admired TAC campaigns and was delighted to be able to work with Lifelounge Agency on these. Illustrating physical, technical, precision with a positive and affirmative message is very effective and I believe it will really strike a cord with its target demographic, an audience Lifelounge Agency knows very well."

Click here to visit SceneOn's website.

Client: Victorian Government, Transport Accident Commission (TAC) 
Agency: Lifelounge Agency 
Production Company: SceneOn 
Director: Andrew Coyle 
Executive Producer: Tracy Proposch 
Producer: Evie Mackay 
DOP: Wayne Aistrope 
Post: SceneOn 
Offline: Patrick O'Farrell 
Colourist: Vincent Taylor